10 things to put on your dog's tag
Name and number is the baseline. Here is what the next four lines should say — and the three things you should never engrave.
Read more →The Journal
Everything we have learned about tags, engraving and getting pets home — written between orders.
Microchip vs ID tag: both matter
A chip needs a scanner and a clinic. A tag needs a neighbor with a phone. Most pets get home because of the second one.
Read more →How to measure for the perfect tag
Collar width, pet weight and how much text you need. A two-minute check that stops the most common reorder.
Read more →Cats and collars: safety first
Why every cat collar should break away, how light a tag needs to be, and how to get an indoor cat used to wearing one.
Read more →Engraving fonts, explained
Classic, Modern or Script — which one stays readable at arm's length, and which one is worth it on a 0.8in cat tag.
Read more →Lost dog, found in 4 hours: a story
Rosie slipped her lead on a hike near Barton Creek. What happened next is the reason we started making tags.
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