AURELLE

Editorial portrait of a model with glossy, healthy hair

The Autumn Ritual โ€” 2026

Science meets
ritual.

Clinically-dosed actives in formulas you actually enjoy using. Developed with trichologists in New York, made without the filler.

Featured collection

Bestsellers

The four our customers reorder most.

Aurelle Repair Shampoo bottle, 250ml Bestseller

Shampoo & Conditioner

Repair Shampoo, 250ml

$38.00

Aurelle Intensive Hair Mask jar, 200ml Bestseller

Treatments & Masks

Intensive Hair Mask, 200ml

$52.00

Aurelle Scalp Renewal Serum dropper bottle, 30ml New

Treatments & Masks

Scalp Renewal Serum, 30ml

$68.00

Aurelle Silk Gloss Oil bottle, 50ml Sale โˆ’20%

Styling

Silk Gloss Oil, 50ml

$36.00$45.00

The atelier

Formulated in SoHo, tested on nobody

Our lab sits above the Greene Street store. Every formula is developed in-house by a team of four chemists and a trichologist, then trialled on 200 volunteers across three hair types before it earns a bottle.

We publish the full INCI list and the active percentage for every product โ€” because "clinically proven" means nothing without a number next to it.

Our philosophy โ†’

Chemist weighing ingredients in the Aurelle formulation lab

Free shipping over $60

Carbon-neutral delivery across the United States, with most orders arriving in two to four business days.

30-day money back

Use the whole bottle. If your hair disagrees with us, we refund it โ€” no return shipment required.

Cruelty-free

Leaping Bunny certified and fully vegan. No animal testing anywhere in our supply chain, including overseas.

From our customers

4.9 out of 5, across 18,400 reviews

"Six weeks of the scalp serum and my part is visibly denser. I have spent a decade on products that did nothing."
Naomi K. โ€” Brooklyn, NY rated 5 out of 5
"The mask is the only thing that survived bleaching my hair twice in one summer. Worth every dollar."
Elise M. โ€” Los Angeles, CA rated 5 out of 5
"Finally a sulfate-free shampoo that actually lathers. My curls stopped frizzing within two washes."
Dani R. โ€” Chicago, IL rated 5 out of 5

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New formulas, restocks and the occasional trichologist's note. One email a month, never more.