Dr. Camille Beaumont
Founder & Trichologist
Eleven years in clinical practice before founding Aurelle. Still reviews every formula brief personally.
Since 2019
Science meets ritual
A trichologist, four chemists and one stubborn belief: clinical results should not feel clinical.
Our story
It started in a clinic, not a boardroom
Dr. Camille Beaumont spent eleven years as a clinical trichologist on the Upper East Side, treating hair loss and chemical damage. Every week she wrote the same note: stop using what you are using. And every week patients asked the same question — then what should I use?
Nothing on the shelf satisfied her. The clinical brands worked but felt like medication. The luxury brands felt beautiful and did nothing measurable. In 2019 she rented a lab above a SoHo storefront and started making the missing category herself.
"An active that works at 4% is a marketing claim at 0.4%. We publish the number either way."
Seven years later every Aurelle formula still carries its active percentage on the box, and every one is trialled on 200 volunteers across three hair types before it ships.
What we hold to
Three principles
Clean formulas
No sulfates, parabens, phthalates or synthetic dye — and a full INCI list printed on every box, not hidden behind a QR code.
Science-backed actives
Every active is dosed at the percentage its research used, and stated on the packaging. Twenty-four patents and counting.
Ritual over routine
A routine is a chore; a ritual is ten minutes that belong to you. Texture, weight and scent matter as much as the chemistry.
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The people
Who makes this
Yusuf Adeyemi
Head Formulator
Cosmetic chemist, fifteen years in prestige skincare. Holds nine of our twenty-four patents.
Sloane Whitaker
Creative Director
Shapes how a bottle feels in the hand and how the ritual reads — the half of the job chemistry cannot do.
Begin
Find your ritual
Free shipping over $60, 30-day money back, and a trichologist on the other end of the contact form.